City and business leaders discuss possible partnership


Cody Gunstenson (left), director of sales Midwest Division for Buxton, a nationwide consumer analytics and retail economic development firm, answers questions last Thursday afternoon at a meeting at Humboldt City Hall. The company is proposing a partnership with the community to help Humboldt grow from a retail, commercial and industrial business standpoint. Humboldt Independent photo.

By Kent Thompson
If the future of American business relies partially on utilizing and capitalizing information, why shouldn’t small communities like Humboldt County have the same data Fortune 500 companies rely on?
That’s part of the impetus of Buxton and its involvement with over 5,000 business retail clients and 850 communities nationwide during its 25 years of existence.
The customer analytics company not only collects and provides data to companies to assist them in making smart decisions on communities in which to locate, their retail recruitment solution gives community leaders access to the same market-driving information. The company does not just provide information, but helps communities match businesses with existing retail gaps, increasing economic development activity and strengthening foot track for existing core businesses.
The company made a presentation last Thursday to about one dozen business and city leaders at Humboldt City Hall. Local groups like the Humboldt County Development Association Board, Humboldt/Dakota City Chamber Board and Humboldt City Council will be discussing more about what a possible partnership with the national firm would look like for the city during the coming weeks.
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