Northland purchases B & N Auto

Sheri and Bill Petersen (left) present the keys to their Chrysler, Dodge and Jeep dealership to Preston and Jadie Peterson (right). The sun was a little too bright for daughter Brynlie. The name will change from B and N Auto to Northland Auto.

Preston and Jadie Peterson of Northland Auto in Humboldt have purchased B & N Auto Sales from Bill and Sheri Petersen effective Nov. 1.
The purchase ensures a Chrysler, Dodge and Jeep dealership will remain in Humboldt.
The B & N dealership will be renamed Northland Auto. Preston and Jadie will continue to operate Northland Auto at both locations. The Highway 169 location will continue to handle sales of quality used vehicles. The Highway 3 location will offer new Chrysler, Dodge and Jeep vehicles as well as used vehicles.
“Bill has been great to work with during the transition. He really wanted it to stay in town and have someone local operate it,” Preston said. “We are bringing warranty work back to the dealership. We plan to offer vehicle leasing through Chrysler Capital. We plan to do some updating and hope to grow the business.”
While there will be 15 to 20 new vehicles on the lot at any time, there will also be 10 to 15 used vehicles as well.
Read more about the business as well as a story on the Petersens in this week's Humboldt Independent. Subscribe by clicking on the link above and read all that you are missing.

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